Surf’s up at the Volkwagen Beetle

Charming young men and women managed to persuade hundreds of people to give it a go on a surf board.

Additional Information

New wave of young fans. The new Volkswagen Beetle aims at young people – and that will not have escaped many festival goers. The stand, made by our colleagues at 24Seven, looks like a gigantic wave in which the Beetle was suspended. We provided young promotional talent: carefully selected hip young men and women who are close to the target group. And Panama Marketing Logistics provided the materials and give-aways.

Pop-up store Mercedes in full swing

Mercedes wanted to activate their brand 'AMG' during the summer with a pop-up store. Panama coordinated the store from A to Z, and ensured that the hostesses exuded Mercedes luxury.

Additional Information

A single source for organisation and personnel. In July and August, a temporary Mercedes AMG showroom appeared in Knokke. Mercedes could sleep soundly during that period: our Panama Events division coordinated the entire event, while Panama Sales & Promotion ensured adequate hosts & hostesses. A single point of contact for a smooth-running pop-up store gave the customer an efficient, flexible and above all profitable branding campaign.