Empowering Businesses. Navigating Brands.

Panama empowers your business by navigating your brand to its customers. We are your partner by excellence and a smart choice for Sales Outsourcing, Events, Brand Activations and Logistics.

Why Panama?

Why Panama? Because we know and understand brands.

Sales is a part of our DNA. We know how to so sell a brand, how to market and promote them. Our four pillars form Panama and its unique identity. In a creative and hands-on way, our Panamese sailors combine forces to serve our clients from start to finish – leaving them and their brands trouble-free.

Sales outsourcing

Our Manifesto

This is Panama.
Empowering Businesses.
Navigating Brands.

This is Panama. Sailing overseas, crossing bridges, travelling beyond infinity. Exploring the wildest waters to operate in, but throwing in a message to leave a unexpected splash. A message that matters, one that keeps hanging, floating in people’s minds.


This is Panama. A strong business prepared for everything and anything. Ready for action. To bring your business alive, to move your brand forward. To get it the closest it will ever get to your target group. Panama matches specialists in events, branding, sales, marketing and logistics. Together on one ship, handling all your challenges.


This is Panama. Born to be ambitious, alive by passion, inexhaustible driven by creativity. Professional and thoughtful. We are a true partner, stowed by challenging cases.


Panama’s sailing through your (international) waters too. We travel in the world of your business and brands, to empower, to navigate it the way it has to.

Over 20 years experience!

Panama is a strong and durable vessel with over 20 years of valuable experience!


Over the course of more than two decades, Panama evolved into a real expert in servicing Sales- and Marketing-teams.

Today, Panama is the only resource and partner you need when forming strong Sales forces, creating impactful Brand Activations, planning memorable Events and providing proper Logistics.


2002 Sales & Marketing Services such as Sales Outsourcing, Merchandising and recruitment of Salespeople

Panama started out as an importer and distributor of fast-moving consumer goods, while sharing resources with other, non-competing, players. Over time, Panama grew into an HR-partner for numerous multinationals and provided them with the right crew.

2009 Introducing Brand Activations & Sampling

A whole new branch was introduced with a different set of activities such as in- and out-of-store animations, tastings, sampling activities and even the recruitment of brand ambassadors.

2011 New Marketing Logistics with the development of a warehouse, tailored IT and WMS-systems

With an increased and optimal in- and out-of-store visibility comes a need for better Logistical services. From storage to transportation and placement: your marketing material is safe in our Panamese hands.

2012 Creating a new category of Brand Experiences with Event Planning

Event Planning addresses a new important customer need. From campaign design to business events, Panama relies on trusted event agency 24Seven – an agency we later took over and integrated into our Panamese family.

2014 Expanding our Logistical structure for Events

Building upon the existing warehouse infrastructure, we added Event Logistics to the mix.

2018 UWORX Staffing Agency came into play

The start of our own staffing agency meant we were able to provide our clients with the best of the best in retail, out of home, hospitality or night shops.

2022 We celebrate 20 years of Panama!

Help build our story!

Our Panama values


We always seek for opportunities. Opportunities to build our business and others, to work better and more efficient and to service our clients and partners.

Feet in
the street

We are hands on and in for action. Each person at Panama is valued as a critical thinker on its own and makes things move forward. We are do-ers! There’s no time to waste!


We are passionate about brands. They are here to do our business. In return, we are flexible 24/7 and work hard for them. Our preference is for long-term working relationships. You'll appreciate our loyalty.

Human & open

Working with and for Panama is encouraging! We want to be a great place to work, where everyone can develop his or her talents. We want to be open, approachable, and great to work with, ending a successful collaboration over drinks with our clients makes our day.


We are creative in finding solutions for our clients and in building experiences for the brands we work for. Through our creativity we inject serious matters with a touch of joy and playfulness.

Why are we called Panama?

From the
Panama Canal!

Sailing through a canal is the shortest and most efficient way to get from one world to another. But to reach the desired destination, it takes more than just a ship. The crew onboard must work together by using their expertise and knowledge, supreme coordination, and strong determination.

The Panama Canal is the only canal in the world where others take over the captain’s wheel and guide the ship and its crew towards the desired destination. As a smart partner by excellence, Panama steers our clients’ Marketing, Sales, and Logistics.

Sustainability & corporate social responsability

Sustainable entrepreneurship with a human-centered approach lies at the base of our company and service.

Obtaining the ECOVADIS-label and signing the Sustainable Logistics-charter are just two examples of our commitment in reducing our own ecological footprint.

Panama makes sustainable growth a priority by making social, societal, and environmental challenges a vital part of our business operations.

Meet the Panamese crew

Lennert Staelens
Managing Director
Annelies Van den Heede
Head of HR
Laurent Debruyne
Head of Logistics
Dieter Van Muylder
Head of Sales Outsourcing
Thomas Tack
Head of Brand Activations
Isabelle Dierckxens
Head of Events
Han Staelens
Head of Events
Marie-Charlotte Willequet
Head of Creative Studio



    Panama, Kapelanielaan 8, 9140 Temse

    We use cookies

    More info