Elevating the Event and Brand Activation Experience for BNP Paribas Fortis

Translating private banking into the universal language of Events!

Panama dives into the world of private banking.


The Panamese are proud to say they have a broad spectrum of interests, which is why our client portfolio features many different kinds of brands – even banks! For years, BNP Paribas Fortis has been one of our greatest clients. With Brand Activations and Events, Panama has positioned itself as a trusted partner for the company, with many success stories we are honored to present.

Brand activations

BNP Paribas Fortis wanted to introduce its audience to the world of online banking. As part of its large-scale project, Be.Connected, the company opened numerous offices to do just that. Clients could come in and get advice on digital banking. Panama was challenged to provide the necessary staff. After in-depth training, the hosts and hostesses were able to aid and guide customers – mostly older people still using old-fashioned financial methods – successfully into the digital banking era. Through their clients, Panama changes lives, every step of the way.


Panama knows and understands how to plan the perfect Event, for any occasion. For their clients, Panama always travels the extra mile!


Expertise Days


With the launch of a new product – Serenity, a private banking solution related to investing – Panama organized multiple Events, solely directed at private bankers.


Over the course of two days, five Events took place. You can imagine the number of logistical challenges that would require! But as always, our Panamese sailors succeeded in paving the way for BNP Paribas Fortis to thrive and host an amazing Event.


Since Serenity focuses on socially responsible investments, the Event had to reflect the same message. Panama therefore needed to find a way to make sustainability look sexy and high-end. On top of that, the atmosphere and look and feel of the Event needed to have the right stopping power – visitors needed to come in and immediately be surprised and feel impressed.


With this assignment in mind, Panama organized a deluxe Event at an inspirational location: the old Silo brewery in Brussels, a venue with a surprising premium look and feel. The Events were filled with information sessions, fun workshops, great music, and breathtaking decorations.


To complete the experience, Panama designed an exclusive branding and a new logo, solely for this Event! A fine example of how, for all Events, every option and aspect will always be taken care of.

Corporate Banking Days “About You”


As the world of banking keeps evolving and faces new challenges every day, BNP Paribas Fortis wanted to treat all its employees to a fun networking Event. To quote our ever-ambitious Panamese talents: “Challenge accepted!”


In the form of a vibrant and large-scale Event, BNP Paribas Fortis was able to show their employees how far they’ve come and why their employees should be proud of themselves and the company. To keep it light-hearted, Panama made sure to provide dynamic presentations that were amusing to watch and not tedious at all.
By using talk shows, panels, live music and, of course, tasty food, the Event itself was more than just informational – it was a wholesome experience for everyone who attended.


Panama also provided the Event with its own logo, look, and feel. The name – About You – sums up what BNP Paribas Fortis and Panama wanted to express to their employees: the Event is about them and their essential place in the company.


The relationship between BNP Paribas Fortis and Panama proves to the world – and you – that our ship can travel through all kinds of waters. Versatile and with hard-earned know-how in various fields, Panama can crush any challenge.



    Panama, Kapelanielaan 8, 9140 Temse