Yves Rocher beauty products launch

For the launch of several new Yves Rocher products, Panama organized multiple Events. With a target audience of bloggers and influencers, content and animation were key. Spoilt with great food and drinks, the invitees got to attend themed workshops: making your own Christmas stocking, a herbal workshop, how to plant a tree, making a terrarium, and many more. After every Event, they left with a nicely filled goodie bag! Yves Rocher gained even more brand awareness! Panama handled the location hunt, the decoration, and the set-up of the Event and workshops. The catering was also part of our to-do list.