Surf’s Up! Volkswagen Beetle
Brand Activations - Out-of-store Promotions and Activations
Festivals are the perfect opportunity for young people to enjoy different experiences. That’s why we created the “Beetle Wave” festival stand, a place where true daredevils could try surfing on a surfboard. As the new Volkswagen Beetle was aimed at a younger audience, Panama made sure to create a dynamic and fun stand, shaped like a giant wave. Whoever had the guts to try was invited to ride the mobile surfboard. With sunglasses as giveaways and engaging photos to complete the image, a new wave of Volkswagen fans was created. The concept turned out to be a massive hit, as it caught on tremendously. On top of that, the intended coverage was exceeded – by far!
![IMG_3926](https://panamagroup.be/wp-content/uploads/2023/03/IMG_3926-1620x1080.jpg)
![IMG_4024](https://panamagroup.be/wp-content/uploads/2023/03/IMG_4024-1620x1080.jpg)
![IMG_4091](https://panamagroup.be/wp-content/uploads/2023/03/IMG_4091-1620x1080.jpg)
![IMG_4128](https://panamagroup.be/wp-content/uploads/2023/03/IMG_4128-1620x1080.jpg)
![IMG_4152](https://panamagroup.be/wp-content/uploads/2023/03/IMG_4152-1620x1080.jpg)
![IMG_4211](https://panamagroup.be/wp-content/uploads/2023/03/IMG_4211-720x1080.jpg)
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