Crisp icon Pringles launched a new product – Pringles Rice Fusion – and challenged Panama to spread the word about their innovative, rice-based crisp! The Panamese A-team designed a small store-in-store Brand Activation, accompanied by the necessary promotional material and stand. On top of that, we also hired the required staff and put them to work. In numerous shopping malls all over the Netherlands, customers’ attention was (literally) grabbed by inviting them to a fun game. In the course of the game, crips would fall, and players needed to catch them. There was also a crisp gun, so players could taste the new product, and finally, all customers were given coupons.