Opel Astra launch
For the launch of the all-new Opel Astra, Panama threw the Hello Astra! days. A funky venue transformed into an Astra-like atmosphere. As it took place during COVID times, we needed to consider all the necessary measures: the Event was held for smaller groups, spread out over several days. During these moments, prospects could see the newest model in real life, get all the necessary information, and enjoy tasty food and drinks. And of course, guests were invited to take a test drive themselves!