Defender House finds its home in Durbuy

For the launch of the new Defender Octa, Panama Group headed to the Ardennes, where adventure and luxury meet. In the specially designed Defender House, guests were welcomed in a setting that perfectly reflected the brand: warm, rugged, and refined at the same time. Local delicacies, carefully selected partners, and an intimate atmosphere set the right tone. But the true highlight began once guests took the wheel themselves. On winding roads and challenging routes, they experienced the Octa’s power and agility firsthand.
Panama conceived, produced, and coordinated every detail, from hospitality to test routes. The launch wasn’t just a presentation, but a captivating brand experience where Defender’s character came to life and guests could truly live the adventure.