Merchandising

Development and installation of POS material, rack jobbing or remodelling: Panama supports you in all your merchandising activities.

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The right visibility makes an enormous difference for your sales results. Our in-house graphics team designs visuals for your point of sale that strike the right cord with your target group. And we go a few steps further: we like to put together your merchandising packages and your rack jobbing and remodelling teams. Your brand in the spotlight. Cafés, kiosks, chip stands, hotels or night shops: Panama puts hundreds of brands in the picture in as many points of sale nowadays, with the right marketing materials, but also with suitable professionals – and with the support of Panama Marketing Logistics for your peace of mind concerning storage, distribution, and delivery.

JTI Clean-Up

Merchandising drive for JTI in function of the new tobacco legislation of 2021

Additional Information

Due to a change in the tobacco law, tobacco producers were forced to minimize their visibility in shops (news agents,...). JTI called on the services of Panama to remove all possible visibility in almost 3000 points of sale, and this over a period of 3 weeks. Panama deployed a team of 15 merchandisers to remove everything in a timely and correct manner. In this way we helped JTI and its customers to quickly comply with this new legislation. 

Niko visibility

Installation of the new Niko Display

Additional Information

Niko called in Panama to place displays in various do-it-yourself chains. Panama took care of the distribution to the stores and the installation of the display on site. Niko and Panama, a real click!

Plano follow-up JTI

Follow-up of the JTI planogram in Petrol

Additional Information

JTI counts on Panama to monitor the planograms in various petrol chains. After a clear briefing and product training, our merchandisers were able to perform a correct distribution and vsibility measurement in a very fast way. The results were recorded in a mobile app, so the customer could consult the status in real time.

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