Mowi Salmon

The world-renowned supplier of salmon, Mowi, wanted to team up with Panama to build a name for themselves within hospitality. Our sales professionals visited every high-end chef mentioned in the Gault & Millau restaurant guide to introduce them to the new Mowi Supreme salmon. By showing off the product through a presentation of the different types of fish, and by connecting with chefs, restaurants were inspired to try it themselves. Together with Mowi, Panama successfully created more brand awareness and helped them increase their distribution.