Product launch

Aiming for a sophisticated and memorable product launch? Panama Events organises your launch and tailors it to your target group.

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In the case of a new product, it's often all or nothing. Thus a creative launch is crucial. Panama Events ensures a memorable start to your event, tailored to your target group. We will kick start your new product and make its first viewers true ambassadors. Matchmakers in the broadest sense. A successful launch depends on the first impression. Which is why we at Panama Events always start with an extensive analysis of your target group. To then ensure that your guests instantly fall in love with your product. We take the role of matchmaker to the extreme: whether you're aiming to win the hearts of the general public, carefully chosen B2B prospects, distributors or journalists.

Royal Auping

"Professional, flexible and friendly: Panama Events tops the charts"

Unusual journey gives Jaguar XF wind in its sails

For the launch of the new Jaguar XF, the car manufacturer teamed up with Panama Events. We opted for an exclusive boat trip with as motto 'An unusual journey'.

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Brand change in style. Jaguar stands for a special journey. We translated this philosophy into an event with boat journey as theme. As the ship sailed on the waters of Brussels, Antwerp and Amsterdam, 1,200 customers were treated to a premiere showing of the new Jaguar XF. Afterwards the guests were treated to a fine show and a sumptuous walking dinner. This stylish package fit well with the vision of Jaguar and with the guests on board.

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Customer events
Brand activation