“Bread a Good Story” for the EU

Over the course of three years, Panama was given the chance to spread the tale of good bread. By designing a unique and attractive truck with corresponding promotional material, Panama literally traveled miles across Belgium to tell the story at local markets. The focus of the campaign was to create valuable contact with customers and to give people the time to fully enjoy some wholegrain bread with delicious olive dips or butter. Our brand – or rather, bread – ambassadors really succeeded in spreading the message!