Brand activation

You want to tell a story with your brand. But how do you win people over for your message? Panama attends to original events and continued launches.

You want to tell a story with your brand. But how do you win people over for your message? Panama attends to original events and continued launches. With focus on your commercial targets, translated into concepts aimed at the hearts (and budgets) of your target group. The result? A unique brand experience. No frets or worries from A to Z. Panama’s added value lies in a total solution, thanks to our Panama Events and Panama Marketing Logistics departments. We devise the total concept, design the visuals and attract the right promotion people. Our colleagues at 24Seven see to a scintillating event. And Marketing Logistics ensures ingenious logistics, from storage to distribution to installation.

Channel Marketeer Orange

"'How crazy the ideas might be, there is always a way they make it work'"

Surf's up with the Volkswagen Beetle

Festivals are the place where young people go for experiences. Which is why we created the 'Beetle Wave’ festival stand, where daredevils could venture a ride on a surfboard.

Additional Information

New wave of young fans. The new Volkswagen Beetle is aimed at young people - a fact that will not have escaped many festival goers. The stand looked like a giant wave, in which hung the Beetle. Young people could venture a surfing session on the mobile surf board. Sunglasses as give-aways and colourful photos complete the summery surf image. The results of the festival summer show that the concept caught on tremendously. The intended coverage was exceeded by far. Armed with this data, Volkswagen then started work on follow-up campaigns.

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