Our Company

Need to quickly find the ideal forces? A logistics puzzle? Or a vague idea for your event? Let us know. We work at top speed for our customers.

What We Do

Panama's history

Panama, founded in 2002 started as an importer & distributor of fast moving consumer goods and for this Panama shared resources with other (non-competing) players. This proved to be a master stroke, and at the same time the beginning of Panama Sales & Promotion. Later we became an HR partner for numerous multinationals and provided sales people and specialists in merchandising, sales campaigns and visibility.

But with optimal visibility also came logistics needs. Thus a warehouse, a tailored IT and WMS system were the next logical step. Which heralded the birth of Panama Marketing Logistics.

Finally, we addressed another customer need: brand activation - from campaign design to business events. For this creative work, we called on event agency 24Seven. Because we complemented each other perfectly, we took over 24Seven in 2012.

This created a strong synergy: customers of our event division could count on Panama Marketing Logistics and Panama Sales & Promotion for brand visibility. And vice-versa: customers for whom we earlier supplied logistics and distribution services decided to also boost their brand through 24Seven.

To further strengthen our three divisions in an integrated way, we brought everything under one overarching brand in 2016: Panama.

Our core values

Experts inside and out. With over 15 years experience behind us, we know the world of events, sales and marketing. We put the right man/woman in the right place. The things we excel in ourselves, we do in-house. For many support functions we rely on a broad network of partner organisations, a large database, employment agencies, etc.

Passion for customers. These are customers who make it possible for us to do business. In return, we work hard for them. Our preference is for long-term working relationships. You'll appreciate our loyalty.

Much more than … Panama brings together specialists in events, branding, sales, marketing and logistics under one roof. Thanks to our three divisions, we are able to handle all of your challenges. If you prefer to go all the way, we support you from start to finish.

What We Do

Events, sales and logistics under one roof.

Our Partners

We go the extra mile for our customers. Just ask these organisations:





Let's get in touch

Need to quickly find the ideal forces? A logistics puzzle? Or a vague idea for your event? Let us know. We work at top speed for our customers.

Contact Us