Roadshow

The preparation and planning of road shows are a difficult feat. Which is why Panama Events offers you an inventive concept and seamless organisation.

Effective, accessible, striking and tailored to your target group: roadshows are rightly gaining popularity as a marketing tool. But the preparation and planning can be difficult. Which is why Panama Events offers you an inventive concept and seamless organisation. So your road show fires on all cylinders. Matchmakers in the broadest sense. Each roadshow has its own requirements. Want to enthuse a large audience for a new product? Conduct a promotional campaign among a hard-to-reach target group? Or launch a series of seminars to customers and prospects? Panama Events fine tunes the approach, structure, design and logistics to your audience.

Landrover Discovery roadshow

"Professional, creative, courteous and very well organized."

Niko Home Control trailer lightens busy schedules

How to enthuse a target group that doesn't have time to attend events? Panama Events used a roadshow to convince installers of the benefits of the Niko Home Control home automation system.

Additional Information

Personal presentation in four countries. For electronics company Niko, electricians and installers play a decisive role. They after all are the ones who propose the new Niko Home Control system to end customers. Since that target group is busy working at construction sites, the Niko Home Control trailer went on-site to explain the benefits of the product face-to-face. Panama Events implemented the concept in detail and was responsible for the custom design, rapid assembly and disassembly, and efficient blitz visits in Belgium, the Netherlands, France and the UK.

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